For a long, long, long time, the fast investment opportunity has prevailed. The quick buck, the smash-and-grab flip and move on tactics have been the conventional way from Wall Street to Tokyo.
But has not this path brought an inevitable volatility and violence to the capital markets? The sharp and up and down spikes, the birth and death of so many short-term opportunities have left a financial battlefield strewn with the corpses of too many worthy ideas, all in the name of fast.
The world is changing as it always changes. More and more investors are seeking a way towards a long-term, sustainable capital strategy and making business and life plans to support a longer look down the road. Resource-based economic ideas, plans that embrace a more natural systemic way forward.
A slower, more sustainable capital economy means less stress, less waste and less negativity to investors, brokers, consultants and especially in the companies whose stocks are presented and offered as investment options. If you are nodding your head in acceptance and recognition of this growing trend, you might have a new question.
How does my brand become a “slow” brand and what is the benefit?
How is quite simple, but it requires a lot of heavy lifting. It requires making your brand, your company, your products and services, your partnerships, your marketing and social effects slower, more thoughtful, more intelligent and more connected to a long view of your industry, your customer base, and your world.
The benefits should be obvious. When you present yourself to the world in a slower, more sustainable understanding, and energy, you will attract the attention of ready investors who are embracing and looking for sustainable brands run by CEOS who see the long road in both capital markets and in their own industry. Plus, your new branding benefits are magnified in the world: you will attract more thoughtful, sustainability-minded customers, partners and enthusiasts who (with the right marketing) can find a deeper fascination and love for your communications, products, services, practices, effects, and internal culture.
I hope you read this slowly. Now pour a glass of wine, dim the lights and see what happens. Your public wants to cuddle.
This article was written by Paul Macfarlane, creater of valuable brands at The 1101 Experiment